![]() ![]() While he remained in Italy only three years before emigrating to the United States, the influence he had on Italian artists and graphic designers of the time had an impact for decades to follow. “In Italy, he settled in Milan and joined Studio Boggeri, Italy’s first major advertising firm. Much of our LDS art is available in poster form These posters are perfect for bringing a touch of inspiration to a bedroom, school locker, or apartment and. At that time, Fascist Italy must have seemed the lesser of two evils,” Lucchi said. ![]() “He reached Italy in 1933 as he sought to escape the rise of Nazism in Germany. Fine Art Prints are inkjet printed with archival pigment inks that significantly enhance the visual brilliance of both your color and black & white images. Bruno Munari, Suola Coria Pirelli poster (1953) (© Comune di Milano)Īmong the highlights of the show is an Olivetti typewriter poster designed by Xanti Schawinsky, a Polish-Jewish stage designer and experimental photographer who joined the Bauhaus in Weimar and Dessau. These techniques and artist vision promoted the products of iconic companies integral to Italy’s economic boom, including Barilla, Campari, Olivetti, Fiat, and Pirelli. New headway was made by Depero and his fellows, regarding lithographic techniques, photomontage, and typography. Ente Italiano Audizioni Radiofoniche poster (1928-30), lithograph (© Comune di Milano) Erberto Carboni, Barilla poster (1952) (© Comune di Milano)įrom pasta, to men’s hats, to theater performances, to typewriters, and beyond, artists of the time applied modern aesthetics to create graphic, engaging, color-blocked posters (among other advertising materials) that not only forwarded Modernist and Futurist thinking among artistic circles into the common visual vernacular, but made advertising a form of artistic expression in its own right. “Some of the industry captains that had a primary role in this era were socially minded humanists, and they encouraged the participation of artists in their corporate endeavors, sometimes even to the detriment of business, but in the hopes of giving capitalism a humane character,” Lucchi said. This instinct for storytelling often seeped into the industrial and commercial realms. ![]() “As Italian novelist and public intellectual Italo Calvino once explained, after the war everyone had a great desire to communicate, to tell stories, to try and make sense of everything they had just lived through,” Nicola Lucchi, executive director of CIMA and the show’s curator, told Hyperallergic. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |